A lot of marketers are afraid of doing PPC advertising, but it’s really not hard to do and can produce impressive and quick results. The basis for PPC is performance, and everything is determined from it, and that’s why the competition can be pretty stiff especially with the three main sources: Google, Bing, and Yahoo. The strategy we’re going to discuss here is simple: when the whole world is going after these popular PPC services, go target those small time PPC services that are cheap, reliable and give decent results. Also you’ll be happy to know these smaller places number in the hundreds, and that is nothing to ignore.
Since they’re smaller, their software for running PPC is easy and not hard to understand or use. This might look like a simple tip but eventually, your aim is to drive targeted traffic, so why not be smart and use resources that are highly cost effective and less competitive? The second strategy we’ll cover is social bookmarking. Social bookmarking sites are loved by the search engines, and you can get traffic from them or use them for backlinking purposes. These sites are usually looked at by marketers as a means for gaining backlinks quickly and easily.
Lastly, work on ways to avoid letting your site’s content become stale. Fresh content is important for enticing new visitors, but it’s crucial for the search engines too. This is more of a tip than a strategy but overall, you’ll find that it does play an important role in your whole marketing venture. Focus on delivering good quality content that visitors will get use out of and the results will be sure to follow.
