Online shopping boom a boon for smart retailers as competition increases for Fathers Day gifts spending
Melbourne, Victoria (PRWEB) July 30, 2011
While retail shop spending is currently down, online spending is dramatically up for online/offline retailers like gifts for men shop His Gifts. Local shops in Australia are remaining competitive by embracing both sales mediums.
Commenting on Commonwealth Bank’s Global Markets research report showing Australian consumers spent 9.5 billion online last year HisGifts.com.au owner Joshua Reimer concurred with the trend. He said that online spending with his mens gifts web business was up over 212% over the same time last year, while the associated retail business sustained a slight decline of a bit more than 10%.
“What we are seeing is a marked increase in online spending, while traditional sales models are in decline,” said Mr. Reimer today. “Local Australian businesses will only survive unless they embrace both traditional and new sales channels.
His Gifts opened in March 2008, specializing in creative gifts for men. Operating both a retail store and an associated e-commerce business, His Gifts is a prime example of a small business not complaining about the new sales medium, but rather embracing it.
“The retail businesses I know in the local area which are thriving are those who are also running e-commerce operations on the side. It’s exciting to hear small business owners tell me that their businesses are also growing, simply because they have gone online.
Mr. Reimer envisions the day soon coming when renovations are necessary, creating less store space for in person customers and allocating more square metres to pack web orders.
Even though he faces less competition in the online market, Mr. Reimer says that creativity is still required. “In order to try to corner the market on Father’s Day gifts this year, we have recently launched a brand new site design, added dozens of new mens gift ideas to our website, and added a contest whereby site visitors can win $ 250 cash just for entering. Just because we are online doesn’t mean we can just sit back and let the business roll in; it takes old fashioned hard work and lots of creative thinking to make it work.
With Father’s Day coming up on September 4, the battle is heating up for shopper’s dollar for fathers day gift spending – both online and offline. His Gifts is aiming to capitalize on both markets.
His Gifts carries thousands of gifts for men and dispatches mens gifts to shoppers all around Australia, as well as from their retail shop at 10A Hewish Road, Croydon VIC 3136.
For media enquiries contact business owner Joshua Reimer on 0438 078 053 or +61 3 9723 3362 from outside Australia.
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